Photo credit: Alpine Esports
Alpine Esports, the esports division of French car brand Alpine, has announced a partnership with German gaming furniture manufacturer ADEPT.
This makes the manufacturer the official gaming chair in the industry.
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The deal marks ADEPT’s first foray into the esports industry. Alpine Esports will become the chair manufacturer’s second partner alongside content creator Dekarldent as part of its growing portfolio.
The first activation between the two parties will take place at Le Mans Virtual 2023. The final round of the Le Mans Virtual Series will take place on January 14-15 and will feature a host of sim racing and real-world motorsport names including two-time Formula 1 World Champion Max Verstappen.
Founded in 2021, ADEPT products are the first carbon neutral gaming chairs to hit the market. It aims to promote climate change in addition to diversity within gaming and esports.
In addition to the Le Mans Virtual Series, Alpine is one of ten teams participating in the F1 Esports Series. In the 2022 season McLaren Shadow took the championship after 12 races on Codemasters F1 22.
In recent months, Alpine Esports has expanded its partnership portfolio through deals with technology company BenQ and smart lighting brand Philips Hue.
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Commenting on the deal, Johannes Preis, Brand Director at ADEPT, said: “We are very proud to announce our partnership with Alpine Esports. There is a lot of potential in the world of sim racing and in Alpine we have found a partner who shares our vision and beliefs to unlock it.
“Not only is this a marketing opportunity, we will also use this partnership to promote climate awareness in racing, starting with our first joint activation during Virtual Le Mans on 14/15. January. We look forward to a great year together in 2023!”
Jonno is a freelance news writer for Esports Insider and has been part of the ESI team since 2019! His interests include the rapid rise of sim racing and its impact on the industry as a whole.