Astralis founds the media company Blackbox Media

Photo credit: Blackbox Media

Danish esports organization Astralis has launched a media company called Blackbox Media alongside Keld Reinicke and Henrik Juul.

According to a press release, Blackbox Media will focus on helping brands reach audiences that are “on the move.” This includes marketing, production and branding services for clients.

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The company is led by senior Astralis executives, with Astralis founder Jakob Lund Kristensen serving as co-founder and CEO. The current CEO of Astralis, Anders Hørsholt, has assumed the role of CEO of the new company.

Astralis will be joined by Keld Reinicke as board member and co-founder, and Henrik Juul, who will also serve as co-founder and board member.

Reinicke is a prominent figure in the Danish broadcasting industry. He is a seasoned professional in the production and television industries as well as a consultant, consultant and lecturer. He is also behind Veo Technologies, a company developing an AI-enhanced camera for team sports. Reinicke is joined by Juul, a Danish film producer.

Showcasing an interesting combination of esports and media, the board members help paint a picture of what exactly Blackbox Media intends to create. The company did not share any details about future concepts or customers. However, Kristensen noted that the company will support brands in the development of brand strategies, digital marketing and media understanding, as well as production and execution.

Astralis founds the media company Blackbox MediaEsports Insider has partnered with the University of Warwick for ESI Next Gen. To learn more, click here!

Keld Reinicke, Board Member and Co-Founder of Blackbox Media, said: “At Blackbox Media we want to be the leading modern media company. We lead brands to their audiences, we help our clients to understand the new media landscape in all its forms and developments, and we want to be part of the target audience – from discovery to obsession.”

Henrik Juul, Co-Founder and Board Member of Blackbox Media, added: “We will bring to market a whole new approach to media and audiences, complemented by extensive strategy and execution experience, brand and marketing knowledge, as well as a deep technical understanding of what means that we can help in a new, end-to-end integrated way.”