Photo credit: Vivo Keyd Stars
Brazilian esports organizations Vivo Keyd and Stars Horizon have merged under a common management structure.
The new organization will be called “Vivo Keyd Stars”, a clear reference to the previous names of the organizations.
Read more Vivo Keyd extends naming rights deal Sources: Fluxo buys Rensga CBLOL spot, miners negotiate sale Los Grandes acquires and merges with Team oNe
According to Forbes, the newly formed organization is valued at R$100m (~£16.94m). The new board consists of President Pedro Schmidt (Stars Horizon), Vice President Edu Kim (Vivo Keyd), CEO Hugo Tristão (Newzoo) and CMO Henrique Marques.
Vivo Keyd Stars is also bolstering its workforce with employees from companies such as Garena, communications conglomerate Globo and fitness content platform FitDance.
“In order to deliver everything we intend for the community, we have already reinforced our internal team with the arrival of more than 20 professionals who are people already involved in and outside of the gaming universe with the aim of to do new business visions,” Tristão said in the organization’s press release.
“In the first step, we have unified processes and, above all, strengthened our marketing and trading areas, and we hope to start this great project on the right foot.”
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The acquisition fuels rumors that Vivo Keyd Stars is the organization buying the miners’ spot in the Brazilian League of Legends Championship (CBLOL) franchise. In August, Esports Insider confirmed that Miners had pushed ahead with negotiations for the spot. The “Keyd Stars” name is also a throwback to the season when the organization won its only CBLOL title in 2014.
After Vivo Keyd was kicked out of the CBLOL franchise in 2020, it underwent a reorganization that ultimately led to titles in other games like VALORANT and Free Fire. The Vivo Keyd Stars tag debut will take place on November 25th at the Free Fire World Series (FFWS) in Bangkok, Thailand.
This isn’t the only major merger seen in Brazilian esports this year. In September, Los Grandes bought Team oNe and merged it into its structure.
Victor Frascarelli, journalist
Victor Frascarelli is a Brazilian esports business journalist focused on the Latin American market. Victor, who was previously with The Esports Observer for two years, enjoys everything competitive, from League of Legends to soccer to chess to CS:GO.
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