Credit: Axie Infinity, Cloud9
North American esports organization Cloud9 has partnered with blockchain-based game Axie Infinity: Origins.
The partnership aims to introduce Axie Infinity to new audiences, according to the title’s developer, Sky Mavis. This includes creating a tournament designed for Cloud9’s Stratus membership program.
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Beginning January 4, 2023, the STRATUS x Axie Infinity: Origins Tournament will only be available to Stratus members of the organization. Winners will receive awards such as Cloud9 merch, free axes (characters) and AXS – the game’s Ethereum token.
In the announcement, Axie Infinity teased that professional Super Smash Bros. Melee player Joseph Manuel “mang0” Marquez will be attending the event. Details such as further collaborations between Cloud9 and Axie Infinity were not announced.
Axie Infinity is a popular NFT based game built on the Ethereum blockchain. The title uses a play-to-earn (P2E) model where users can earn money by playing games.
Sky Mavis has made a number of efforts to develop an e-sports scene within the NFT game. Notably, this included the developer announcing a series of esports grants totaling $2.4 million (~£2.05 million) for tournaments. These grants will be distributed between Q4 2022 and Q2 2023.
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This isn’t the first time Cloud9 has strengthened its position in the Web3 space this year. Alongside a number of other esports organizations, Cloud9 announced a significant partnership with mobile blockchain title Guild of Guardians. In addition, the organization has signed a multi-year deal with crypto casino BC.GAME.
Outside of Web3, Cloud9 also increased its activities on the human resources front, bringing on former FlyQuest CEO Tricia Sugita as CMO.
Tom has been part of the Esports Insider team since October 2020 and is currently the platform’s editor. When he’s not playing Football Manager, he enjoys covering the mobile esports scene and the betting industry.