Photo credit: Complexity
GameSquare Esports, the parent company of North American esports organization Complexity Gaming, has announced an agreement with social entertainment platform Buddybet.
That’s why, starting in December, Complexity will be running a promotional campaign that will feature “leading talent” in a series of activations.
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The campaign will include coverage across Complexity’s social media channels as well as four live broadcasts dubbed the Buddybet Gaming Challenge, which will take place in Q1 2023. According to a press release, the broadcasts will “highlight Buddybet’s social entertainment platform”.
Founded in 2017, BuddyBet allows users to place social bets on a variety of challenges against friends, in addition to American football, tennis, and esports. In April, the platform partnered with Australian esports organization The Chiefs for a team building exercise.
In recent months, Complexity has solidified its position as one of North America’s largest esports organizations. In July it named actor, singer and musician Jordan Fisher as co-owner and in October it signed Dallas Cowboys cornerback Trevon Diggs to its Complexity Stars list to expand its online presence.
For Buddybet, the campaign aims to showcase the betting platform on the esports and gaming markets. Esports betting continues to grow as new platforms enter the space. In December, betting and entertainment group Entain relaunched the Unikrn platform in Canada and Brazil.
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Justin Kenna, CEO of GameSquare, spoke about the deal: “Buddybet is an innovative platform where friends can challenge each other in a fun and social app.
“Partnering with Complexity demonstrates the depth of our product offering and the creative approach that GameSquare’s vertically integrated platform can offer to brands looking to connect with gaming and esports fans. We are perfectly positioned to meet the needs of innovative, leading and emerging brands.”
Jonno is a freelance news writer for Esports Insider and has been part of the ESI team since 2019! His interests include the rapid rise of sim racing and its impact on the industry as a whole.