Dolce & Gabbana and Mkers partner with esports organizations for content series

Photo credit: Dolce & Gabbana

Italian esports organization Mkers and luxury fashion brand Dolce & Gabbana have revealed new details about gooDGame, a new content series that will span four esports organizations.

The series, available on Dolce & Gabbana’s digital channels, accompanies sports organizations in training and preparing for events. The organizations featured in the eight-episode series are Mkers, Brazilian organization MIBR, Japanese organization Scarz, and Las Vegas-based DarkZero Esports.

Read more Dolce & Gabbana announces collaboration with Mkers The Italian organization Mkers is rebranding for Gucci’s 5th anniversary and FACEIT is launching the Gucci Gaming Academy

The activation of Dolce & Gabbana is part of a wider partnership between the brand and Mkers signed in June this year.

To celebrate the launch of the series, Dolce & Gabbana is releasing a gooDGame fashion capsule. The capsule will be officially revealed in the first episode, which is set to debut on November 4th. According to one publication, the collection is dedicated to gamers and inspired by “fan favorite” retro galaxy video games.

In addition to the capsule, Dolce&Gabbana has partnered with media agency Good Day Media to host watch parties to take place during the premiere of each episode. Some of the creators involved in the watch parties include FaZe Clan’s Nate Hill, social media influencer Castro, Sentinels and offline TV personality Leena Xu, and DarkZero streamer Pengu.

The first two episodes of gooDGame will premiere today, with a new episode being released every Friday. The final two episodes will air on November 25th.

Dolce & Gabbana and Mkers partner with esports organizations for content seriesESI has partnered with META for Esports Revolution in Brussels. To learn more, click here.

Dolce & Gabbana joins a growing list of luxury brands that have launched esports initiatives. This year alone, companies such as Tiffany & Co., Gucci and Burberry have partnered with esports organizations or prominent companies in the industry.

Maurizio Quintavalle, Mkers Marketing Manager, commented: “We are so proud that Dolce&Gabbana has supported us in establishing a partnership of esports teams.

“It was fascinating to get in touch with such different cultures and to see that the values ​​of esports are exactly the same on the other side.”

Tom Daniels

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Tom has been part of the Esports Insider team since October 2020 and is currently the platform’s editor. When he’s not playing Football Manager, he enjoys covering the mobile esports scene and the betting industry.

Esports Payments and Monetization ReportThe Payments and Monetization of Esports whitepaper was a collaboration between Nuvei and ESI. Click here to read the white paper.