Photo Credit: FaZe Clan/OVO
American gaming and esports organization FaZe Clan has partnered with OVO (October’s Very Own), a Canadian lifestyle and media company.
The two companies will collaborate on a collection of gaming controllers, mouse pads and apparel, including jackets and hoodies.
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This is the first collaboration between OVO and FaZe Clan, but will be followed by several new collaborations and initiatives throughout 2023.
OVO is one of the most well-known streetwear and lifestyle brands in Canada. Formed in 2008, OVO is perhaps best known for one of its founders, Canadian rapper and producer Aubrey Graham, known as Drake.
The fact that the brand doesn’t lean heavily on Drake’s fame has resonated positively with consumers and remains one of the standout figures on the streetwear scene. There is also an independent recording studio called OVO Sound, also owned by Drake.
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Jay Richardson, FaZe Clan Creative Director, commented, “This collection stays true to our roots and has a special connection to the new releases from FaZe and OVO, celebrating the evolutions of our brands over the past decade.
“We also included the tagline ‘The New Athlete’ to reflect the new definition of today’s athlete, an ode to the willful determination to perfect one’s craft in gaming and music, not just traditional sports.”
FaZe is perhaps one of the most well-known esports organizations when it comes to partnerships. The company has signed dozens of new partnerships over the past few years, including partnerships with companies not typically known for esports such as DoorDash, Disney, Draft Kings and Manchester City.
The new collection will be available in all OVO stores worldwide and online on December 21st and the two companies announced that they will host store takeovers in all locations this holiday season.
Ivan is from Croatia, loves weird simulator games and is terrible at playing anything else. Spent 5 years writing about technology and esports in Croatia and now do it here.