Fnatic extends partnership with Jack Link

Photo credit: Fnatic

The European eSports organization Fnatic and the snack manufacturer Jack Link’s have extended their partnership for another year.

Jack Link’s remains Fnatic’s Official Protein Snack Partner, a title it has held since the initial agreement was completed in January 2021. In addition, the company logo will continue to appear on the sleeves of the organization’s jersey.

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New marketing activations, like the community-focused campaigns between Jack Link’s and Fnatic, are also in the works post-renewal. According to the company, the focus is on making Jack Link’s the top-of-mind brand for protein snacks in esports and gaming.

To achieve this goal, the snack brand attacks through multiple channels. Since 2019, Jack Link’s has also signed deals with organizations such as Envy Gaming (currently OpTic Gaming) and Toronto Ultra, as well as tournaments such as Riot Games’ League of Legends European Masters.

“It’s great to be working with one of the most established organizations in the industry and we remain committed to being a true partner, supporting both professional and amateur players,” said Inka Weber, Jack Link’s Marketing Manager EMEA, at the Contract extension with Fnatic.

Fnatic extends partnership with Jack LinkEsports Insider has partnered with the University of Warwick for ESI Next Gen. To learn more, click here.

Neil Walker, Senior Partnerships Manager at Fnatic added, “Jack Link’s has become a regular partner of Fnatic and constantly strives to bring value to our community, from custom CS:GO maps to pro/community tournaments , engaging content and physical events Gamescom and PGL Antwerp. The last two years have been nothing but fun and we couldn’t be more excited to put our plans into action for the next few years.”

The core of Jack Link’s sales strategy in sports rests on the fact that its snacks are high in protein and at the same time low in fat. In June 2022, the partnership with OpTic Gaming (then Envy) was also renewed.

Victor Frascarelli, journalist

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Victor Frascarelli is a Brazilian esports business journalist focused on the Latin American market. Victor, who was previously with The Esports Observer for two years, enjoys everything competitive, from League of Legends to soccer to chess to CS:GO.