How Uber Gained Global Reach by Empowering Localization

For our 25th episode we are happy to welcome Emil Michael. Michael is the former chief business officer of Uber and has played a huge role in the company’s global expansion. Previously, Emil was Klout’s Chief Operating Officer, Special Assistant to the Secretary of Defense and Senior Vice President at TellMe Networks and was a strategic advisor to many companies going public and being acquired.

In our conversation, Michael shares many key insights into how Uber has successfully achieved a global reach and empowered a distributed team, including the importance of “thinking glocally,” why it’s important to hire local, how to map out your expansion plans, and more.

Also Read: How 9/11 and the Fukushima Disaster Boosted the Growth of Uber and WeWork in Japan

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This episode is sponsored by our partner ZEDRA. Find out more about how the ZEDRA team can help you expand into new markets here.

The content was first published by Global Class.

Photo credit: Global class

How Uber Reached Global Reach by Strengthening Localization first appeared on e27.