LCS announces new start time for broadcasts based on community feedback

(ESI illustration) Photo credit: LCS

LCS, Riot Games’ North American League of Legends series, has announced a new start time for its broadcast following community feedback.

Through a post Office Taking to Twitter, the LCS confirmed that the broadcast schedule will be pushed forward two hours to begin at 2:00 p.m. PT / 5:00 p.m. ET on Thursdays and Fridays.

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Fans of the series pushed for a time change, and their suggestions were eventually taken up by League of Legends eSports bosses. Global Head of LoL Esports, Naz Aletaha, said she hopes the new start times will suit the lifestyle and needs of the game’s North American fans, who will be the target audience for the broadcasts.

“The original noon start time was intended to maximize the available audience for the LCS for the English-speaking community. When we saw how fans felt about it, we wanted to make sure we were accommodating the North American fans first,” Aletaha explained in an interview with Travis Gafford.

The first changes to LCS broadcasts were first announced in December, with Riot Games aiming to create schedules that “meet viewer preferences” and offer new opportunities to create “fresh content” throughout 2023. Similar changes were also made to the VALORANT Champions Tour (VCT) for its Americas, EMEA, and Pacific circuits.

LCS announces new start time for broadcasts based on community feedbackEsports Insider has partnered with the University of Warwick for ESI Next Gen. To learn more, click here.

Additionally, the publisher unveiled significant changes to the LoL format for its Mid-Season Invitational (MSI) and end-of-season World Championship. For example, MSI will introduce double elimination and Worlds 2023 will have a Swiss Stage format.

For Worlds 2023, the tournament returns to South Korea for the first time in five years. On the other hand, the MSI 2023 will be held in London after reports were published in December.

Radina Koutsafti

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Radina has been a freelance journalist for Esports Insider since 2021. When she’s not playing Apex Legends, she enjoys writing about tech, equality, and education in esports.