League of Legends Coach Invert Launches Esports Coaches Guild

Image: Esports Coaches Guild

Canadian League of Legends coach Gabriel “Invert” Zoltan-Johan has founded a trade association for esports coaches called the Esports Coaches Guild.

Registered as a 501C6 non-profit organization, the guild will provide legal resources and training opportunities for its members and advocate for LCS and North American Collegiate League (NACL) coaches.

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The organization already accepts membership payments in three different tiers: $300, $400 and $500 (~£242, £322 and £403) per year.

The Esports Coaches Guild will see Zoltan-Johan look back on his own professional coaching journey, beginning at the University of Toronto, then to FlyQuest’s LCS roster, and finally as an assistant coach for Immortals. The organizational model will revolve around the existing but nascent player organizations of LCS and VALORANT.

As training services for aspiring coaches arrive in January, the organization has a variety of plans for the future. It aims to eventually hold events to “promote eSports coaching and competitions” and even wants to subsidize members’ travel based on financial need.

It is currently in discussions with Riot Games and LCS management to institutionally represent coaches to reflect their needs in rule change discussions.

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Zoltan-Johan told Jacob Wolf’s report he expects “about 70 to 75” coaches to rotate between the LCS and NACL, reflecting his connections and his own coaching background. He also claims that there was a clear need for a coaching organization to represent their unique interests.

“The job itself has comparatively little job security, coaches often don’t have a lot of rights, and often many coaches aren’t represented by some sort of legal team or agent just because of potential conflicts of interest,” Zoltan-Johan said.

“So agents represent players more often because players can make them a bigger commission and they don’t want to deal with situations where they represent a coach and a player and that’s where there could be a potential conflict.”

Patrick Walker

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Patrick is a freelance writer for ESI based in London, covering esports marketing and partnership trends. He currently plays VALORANT and Overwatch, but is always looking for the next big thing in competitive gaming.