Major Esports Sponsorships and Partnerships: November 2022

Photo credit: Esports Insider

Each month, Esports Insider rounds up the biggest esports sponsorship and partnership news from the previous month. Below is our list of the largest partnerships as of November 2022.

November has been a busy month for esports partnerships. The news was dominated by the demise of prolific eSports sponsor FTX, which resulted in eSports’ biggest partnership deals of all time being cancelled. In addition, Blizzard Entertainment and Riot Games terminated key regional distribution partnerships with NetEase and Garena, respectively.

However, several non-endemic mainstream names have also activated in the space including EE, Netflix, Magnum, Ticketmaster, Inter Milan and many more.

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TSM suspends major $210 million naming rights deal with FTX

Major Esports Sponsorships and Partnerships: November 2022(ESI illustration) Credit: TSM FTX

North American esports organization TSM has suspended its major $210 million (~£148 million) naming rights partnership with struggling cryptocurrency exchange FTX.

TSM announced that the organization has suspended its FTX partnership effective immediately. The FTX branding will no longer appear on TSM jerseys, social media channels and most importantly not in its name.

FURIA Cancels FTX Sponsorship Following Crypto Exchange Filing Bankruptcy

(ESI illustration) Photo credits: FURIA, FTX

Brazilian esports organization FURIA has terminated its sponsorship deal with cryptocurrency exchange FTX, FURIA’s co-founder André Akkari announced on Twitter.

The decision came after FTX, which also sponsors US organization TSM and the League of Legends Championship Series (LCS), filed for bankruptcy.

Blizzard titles suspended in China after NetEase deal ends

Blizzard NetEasePhoto Credit: Blizzard Entertainment/NetEase

Games publisher Blizzard Entertainment has announced that its 14-year licensing relationship with Chinese tech company NetEase will end in December 2022.

From the looks of it, Blizzard’s games — including esports titles like Overwatch, Starcraft, and Hearthstone — won’t be available in China as of January 2023.

Riot Games to self-publish LoL and TFT in Southeast Asia takes over operations of VCS

Riot Games SEAPhoto credit: Riot Games

Games publisher Riot Games has announced that it will self-publish League of Legends and Teamfight Tactics in Southeast Asia in 2023, ending its partnership with game developer Garena.

The decision will largely impact the games’ SEA player bases, however, the announcement will also impact the League of Legends ecosystem in Southeast Asia. Riot Games will take ownership and operation of the Vietnam Championship Series (VCS). The Pacific Championship Series will remain unaffected as it was already owned and operated by Riot Games.

Fnatic secures investment and partnership with Hivemind Capital

Hivemind Fnatic(ESI illustration) Credits: Fnatic, Hivemind

British esports organization Fnatic has announced a strategic partnership and investment by cryptocurrency asset manager Hivemind Capital.

The deal is part of a funding round that includes a range of other cryptocurrency organizations, from Metaverse platform GuildFi to gaming and Web3 investment fund WW Ventures.

EXCEL and EE announce a three-year extension

EE and EXCEL renewalPhoto credits: EE, EXCEL

The British eSports organization EXCEL ESPORTS and the mobile network operator EE have extended their partnership for another three years.

After the first cooperation with EXCEL in 2020, EE will remain the main partner of the organization until 2025.

Inter Milan is partnering with Italian esports organization Mkers

MKERS, Inter Milan

Italian soccer team Inter Milan has recruited eSports organization Mkers to increase their presence in eSports.

According to the announcement, the club wants to further develop its esports ambitions and will use Mkers’ support to improve its esports segment in the future. As a result of the partnership, the two companies will collaborate on a new eFootball roster.

Netflix, Magnum and Doritos join the BLAST Premier Fall Finale

PUMA Enters Indian Esports Market With Revenant Esports Partnership

BLAST Premier Netflix Magnum DoritosPhoto credit: BLAST Premier

Esports tournament organizer and esports production company BLAST has announced five partners for the BLAST Premier Fall Final, set to take place in Copenhagen this November.

Video platform Netflix, Nordic retailer Elgiganten, Magnum Ice Cream, hardware brand OMEN and snacks brand Doritos have all been named as partners for the CS:GO event.

Ticketmaster cooperates with the ESL FACEIT group

Ticket master of the ESL FACEIT groupPhoto credit: Ticketmaster / ESL FACEIT Group

Ticketmaster, a global event ticketing platform, has announced a partnership with ESL FACEIT Group ahead of the IEM Katowice tournament in 2023.

Ticketmaster will be the official ticketing partner and will provide ticketing technology for the event through Ticketmaster Poland, a local subsidiary of the company. Tickets are already on sale.

Team Liquid unveils multiple partner integrations for WoW Race to World First

Team Liquid Race to World's First LogoPhoto credit: Team Liquid

Multinational esports organization Team Liquid has announced several notable partner integrations for their upcoming World of Warcraft Race to World First event.

Team Liquid will be participating in the event, starting December 13th, under their newly launched vertical MMO Liquid Guild. Additionally, Team Liquid will host over 40 Raiders and Broadcasters at its Alienware Training Facility in Santa Monica, California for the duration of its Race to World First event.

The Global Esports Federation enters into a strategic partnership with the European Olympic Committees

Global Esports Federation x European Olympic Committee promo imagePhoto credit: Global Esports Federation

The Global Esports Federation (GEF) has formed a strategic partnership with the European Olympic Committees (EOC) to expand esports development across the continent.

The partnership is part of EOC initiatives to explore new ways of working with young people across Europe. Both parties will also jointly develop new ways to bridge the gap between esports and esports.

Jake Northland

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Jake is a features and trending news editor for Esports Insider. He has been part of the ESI team since early 2021 and is interested in politics, education and sustainability in sport.