“I get emails from my subscribers saying that my copy resonates with them.” — Matteo Manferdini

“I have always been a natural teacher”

Matteo Manferdini is an experienced iOS developer. As a freelance consultant, he found that many people lacked the knowledge he has about creating great apps.

“Most of the material on the internet revolves around useless tactics like app store optimization or running Facebook ads. It hurt me. I’ve always been a born teacher, so I saw this as an opportunity to show people the light.”

He founded Pure Creek to guide newbies through the entire process of creating iOS apps. He handles everything from market research and product development to positioning and sales.

“I was confused about writing lyrics”

Although Matteo was a great teacher and knew a lot about iOS development, he had no idea how to get potential clients to take action. The other courses he took challenged him to build an email list and then start selling. But they gave no details on how to do these things.

“I tried some other courses on starting an online business. They were mostly ebooks about creating other ebooks and the results weren’t great. I made some money, but I had no idea what to do next.”

And writing lyrics was an absolute mystery to him.

“I was confused. I didn’t know where to start. I didn’t have confidence whether I was on the right path or not. I just sat there and wrote different things without any structure.”

“I discovered how to tell compelling stories”

When Matteo heard about Call to Action, he jumped at the opportunity.

“I love the way Ramit presents material. It goes one step further and covers details that other courses miss. And his philosophy is great. Instead of giving you a bunch of useless tactics, he shows you the 2-3 things that will bring you the biggest wins.”

As someone with a technical background – and the logical mind that naturally comes with it – the storytelling modules were a real eye-opener for Matteo.

“One of the things I didn’t know you could do was create stories with your emails. Instead of sending random information, I discovered how to write messages that tell a compelling story from start to finish.

“But what I liked most was that Call to Action was also focused on results.”

“I got 1,800 subscribers in 5 months”

When Matteo started sharing stories in his emails, his readers started responding.


Subscribers loved Matteo’s stories.

“I started getting emails from my subscribers saying the stories I was telling really resonated with them. Also, advanced iOS developers started joining my email list. Even though they know a lot, they signed up because they like the way I present my material.”

But the results didn’t stop there. When Matteo rewrote one of his landing pages, his subscriber count increased.

“Typically, I would get about 150 new subscribers per month. But when I tried a new landing page in December 2015, I got 450 in the same period.”

list growth

Matteo’s email list now has over 3,000 subscribers.

“Before CTA, I had 1,300 subscribers, and it took me 15 months to get to that level. My new landing pages brought me 1,800 in just 5 months.”

“I made more in one month than I did in the last year”

In addition to his emails, Matteo has also revamped his sales page. And sales went up.

“My sales conversion rate was 1.8%. Just by changing a few words on my sales page – I didn’t do anything to the product – I increased it to 4.4%.”

He also emailed people who hadn’t bought at previous launches. And this time many of them bought his product.

Matteo attributes the difference to his new copywriting skills.

“This proves that the way you communicate with your audience through your copywriting is key to better results in your business.”

Throughout 2015, Matteo earned $1,800 from product sales. But this year, in February alone, he made $5,000 thanks to changing the words in his emails and on his sales pages.

“The goal of my company has always been independence. Now I’m confident that I can do it much faster than I thought.”

“My entire approach to business is different now”

We brought Matteo into the studio to tell his story. Watch the full interview to hear:

Get business results faster. Matteo compares his experience of pursuing random tactics to focusing on the 2-3 things that get you big wins (1:30). The storyboard technique for captivating content. You can use this for emails, blog posts, and sales pages to get massive results (2:40). The one tweak that made him $5,000 in one month. It was about changing a few words on his sales page (5:25)

Increase your sales without launching a new product or getting more traffic

Matteo discovered that a great sales page can make people whip out their credit cards in a frenzy. It can even turn prospects into buyers.

If you want to see the exact structure he used to create his sales page, we’ve put together a free bonus video: How to Outline a Successful Sales Page in 60 Seconds. Enter your email address below for instant access. ↓

[optinform id=1]