Santander renews sponsorship of the Brazilian League of Free Fire

Photo credit: Garena

The Brazilian League of Free Fire (LBFF) has extended its sponsorship deal with Bank Santander.

Santander has been sponsoring Garena’s Official Mobile Battle Royale Brazilian Esports Tournament since 2021 and will now be featured in the 2023 LBFF season.

Keep Reading Free Fire World Series Sees Significant Drop in Viewership Garena Lays Off Staff Following Post-COVID Scenario

As a result, Santander maintains its partnership with two of the most prominent esports leagues in Brazil, as it also sponsors the Brazilian League of Legends Championship (CBLOL). The competition for the title of “players’ bench” lies primarily with Itaú, which also strongly supports the scene in the country. With the LBFF, Santander took five clients to Bangkok to watch the latest Free Fire World Series and presented a ring to the LBFF Team of the Season players in partnership with jewelry brand Vivara.

The renewal of an LBFF main sponsor is an important message from Garena to the Brazilian Free Fire sports community. Recently, teams across the country expressed concern about the lack of information from the publisher regarding the next LBFF season, some even not confirming if their teams would be playing in 2023.

Rumors in the scene even pointed to the end of Free Fire’s main competition in Brazil. However, the renewal with Santander sends assurances from some of the title’s most important organizations in the country such as Vivo Keyd Stars and Fluxo.

Santander renews sponsorship of the Brazilian League of Free FireEsports Insider has partnered with the University of Warwick for ESI Next Gen. To learn more, click here!

Questions were raised earlier this year when Garena laid off staff around the world, including in Brazil, as player numbers dwindled after COVID-19 restrictions began to be lifted. The audience was also affected, leading to the closure of Garena’s streaming platform BOOYAH! and a significant drop in viewership at the Free Fire World Series international tournament.

However, according to a source contacted by Esports Insider, the esports operation in Brazil is safe from layoffs as the results have been extremely positive.

Free Fire remains one of Brazil’s most popular esports scenes as the LBFF has featured both on TV via RedeTV! and on pay television on Warner Bros. Discovery’s SPACE channel. According to Garena, LBFF 8, which took place in the second half of 2022, peaked with over 1 million simultaneous viewers across TV and social media channels.

Victor Frascarelli, journalist

social icon

email icon

Victor Frascarelli is a Brazilian esports business journalist focused on the Latin American market. Victor, who was previously with The Esports Observer for two years, enjoys everything competitive, from League of Legends to soccer to chess to CS:GO.