Photo credit: SPORTFIVE / SQVAD / Shikenso Analytics
SQVAD, a content brand of sports and esports agency SPORTFIVE, has partnered with esports and match analysis company Shikenso Analytics.
SQVAD will leverage Shikenso’s solutions, including its AI tools, to gain better insights into the content produced by the brand.
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SPORTFIVE is a sports and esports marketing agency dealing with commercial partnerships on a global scale. The company is best known for working with organizations and brands, helping them partner with non-endemic sponsors. SPORTFIVE has partnered with Fnatic, Gen.G, PaiN Gaming, Ampverse, NYXL, among others, and recently diversified its operations in 2022.
The push was rounded off with the founding of SQVAD, a creator segment of SPORTFIVE. Dubbed the “Creator Collective,” the initiative is currently limited to German-speaking countries, but plans to grow further in the future. SQVAD connects content creators with brands and helps them create content together, ranging from esports and games to music and fashion.
Shikenso Analytics will be a key figure in the development of SQVAD as much of its work depends on measuring reach and other metrics for published content. SQVAD and SPORTFIVE will use AI tools to measure various aspects of content to provide results that can be shared with partners and customers.
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Marcel Sandrock, Senior Director Global Esports & Gaming at SPORTFIVE, commented: “We want to be able to track and analyze in real time which posts are performing well and which optimization potentials still exist.
“The same applies to the visibility and forms of integration of our partners – it is important to increase the respective advertising value, but also to keep an eye on the mood in the community.”
Shikenso is currently experiencing a period of rapid growth. The company has signed a large number of partnerships in 2022, with Astralis being the latest announced partner for the data company. This year Shikenso has also teamed up with the tournament organizer PGL, the eSports holding company ReKT Global and the eSports organizations Berlin International Gaming and Eintracht Spandau.
Ivan is from Croatia, loves weird simulator games and is terrible at playing anything else. Spent 5 years writing about technology and esports in Croatia and now do it here.