Photo credit: Team Delirium / Tape London
British esports organization Team Delirium has announced nightclub Tape London as its newest investor.
According to a report by Esports News UK, Tape London will take over part of Team Delirium to bridge the gap between gaming and music culture. Financial figures behind the investment were not disclosed.
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According to the Esports News UK report, companies are trying to achieve their goal through content creation and marketing opportunities. At the same time, Team Delirium will also reportedly receive funding to help with its game content and esports work to further advance the team’s operations.
Team Delirium was created by Jack “Smurfy” Smurthwaite in 2017 to compete in the battle royale title H1Z1. However, when the game became less popular, the organization took a two-year hiatus and returned in 2019 with plans to compete in Fortnite. In 2022, the Fortnite roster disbanded after Wade “Ghoul” Manley, Liquid and Site left the brand.
The organization’s attention is currently focused on the creation of Call of Duty content and content-driven esports, with plans for further expansion – ideally to bridge the gap between casual and competitive gaming.
Team Delirium’s list of commercial partnerships includes deals with meal replacement company CTRL and sportswear company ARMA.
ESI has partnered with META for Esports Revolution in Brussels. To learn more, click here.
This is Tape London’s first esports-related partnership, although it’s not the first nightclub to enter the industry. In 2017, Deltic Group, a company that owns a large chain of nightclubs across the UK, partnered with Ultimo Hombre to host a series of amateur events with a gaming and esports focus.
More broadly, music and esports have become increasingly intertwined, with various collaborations and launches occurring recently. In October, Korean-American artist Jay Park was named Gen.G’s music and entertainment advisor, T1 teamed up with THE BOYZ for a League of Legends Worlds anthem, and Riot Games collaborated with Lil Nas X.
Fnatic also recently launched his own music label, Fnatic Music, and released a lofi hip hop album. This was followed by G2 Esports, which expanded into the music space with its own record label in January.
Radina has been a freelance journalist for Esports Insider since 2021. When she’s not playing Apex Legends, she enjoys writing about tech, equality, and education in esports.